Es La Cosa Radio

Es La Cosa Radio is your digital source of today and yesterday’s top music. This online radio was created to serve the general radio listeners. To fulfill the new era and reach the global society, Es La Cosa Radio is on the web (

Our media application can be downloaded to any smartphone device at no cost. Our radio is on our Es La Cosa Radio app as well as, on Tunein radio applications.

The worldwide accessibility and diversity of our programs makes this radio an excellent resource for marketing and advertising.

Meet the Team


William Mendaza


William Mendoza, founder and director of The Latin Heartbeat orchestra, has combined over 30 years of musical performance experience.

William was born in Caguas, Puerto Rico and raised in Manhattan’s Lower East Side.  The amazing diversity of culture and arts that he grew up around helped to fuel what would eventually become his life’s work.   William was right in the mix of it all during the birth of the FANIA Salsa Movement, learning how to play bass guitar at age 14 and later moving on to steel drums where he would discover his “true love” for percussion.  After years of playing the NYC Latin scene with acts such as Latin rock band: “Malo”, William decided upon a hiatus from the performance arts arena in order to raise a family of his own and focus on further developing his business acumen.  However, it was only a matter of time before “the music” would once again come calling, beckoning him back to his passion and paving the way for him to now bring you – “The Latin Heartbeat” orchestra”

New York, NY


DJ. Walter B Nice


I am a New York City club/event DJ with over 30 years of experience specializing in the sounds of Salsa Dura and Dance music. I’ve had the pleasure of performing in many of the major clubs in New York City such as Webster Hall, The China Club, The Roxy, Latin Quarters (LQ’s), The Copacabana, and The Palladium to name a few.

For the last two years I have steadily made a name for myself in Salsa industry circles through the popularity of my personalized Salsa music megamixes, which have garnered praise from artists and fans alike. These recordings, which I have posted with regularity on my personal Facebook, SoundCloud, Twitter and Tumblr pages have received thousands of downloads, and have aired on several Latin radio programs around the globe.

As a result of my growing online presence and the notoriety that I received from my DJ mixes, I was eventually recruited by Salsa music veteran Izzy Sanabria to become a participating member of his Salsa Magazine collective. As the former Music Editor for Salsa Magazine I generated weekly music playlists, wrote periodical album and song reviews on the latest Salsa releases, and aided in the early development of the Salsa Magazine award show by helping to devise award categories and the full list of award nominees.

My latest musical venture, which has become a passion project of mine, is the creation of What started off as FaceBook group page just a few months ago has now evolved in to a website filled with song reviews, music videos, weekly music playlist’s, news articles and more. Our aim at NewGenSalsa is to become the premier promotional forum for new and emerging Salsa artists looking to spread their music to the masses, and our hope is that we can serve as a key cog in elevating Salsa music to the heights of its glory days. We welcome all artists, fans, and music lovers alike to share in our vision.


Jim Benitez


A self-taught Latin percussionist since the age of 12 when his father handed him Cal Tjader’s 1960 Latino album featuring Mongo Santamaria and Willie Bobo back in 1966, and an LP fiberglass conga and told him, “Here, learn to play right with these”, he’s been living and breathing Latin Jazz since. A computer network engineer during the day, Jim keeps busy as part of a team overseeing the health and security of the computer network of a major Massachusetts retail corporation. Jim is also a US Army Vietnam Era veteran and served as an Air Traffic Controller where he admits, “That was my first real foray out in radio broadcasting directing all those aircraft”. Although the real commercial radio experience began at Worcester’s WORC 1310AM in 2006 co-starring with Edwin Cancel, the first Latin Jazz show in Worcester called “Ran Kan Kan”, named after a famous Tito Puente tune. The show lasted about six or so months when Edwin resigned and Jim took over the show and renamed it “Latin Jazz Sundays”. Jim also hosted a Salsa show at the same station on Saturdays called “Salsa Dura Sabados”, that’s, “Hard Salsa Saturdays”, and again on Sundays co-starring with Alex Vega on “Salsa Na’ Ma”. Both shows became major hits in Worcester’s Latin community raising WORC to a 2.5 rating in the Arbitron radio charts and keeping it up there  for two years. Although short-lived, but well remembered by his listeners, an opportunity opened up in Hartford Connecticut for Jim again at WNEZ 1230AM and a fusion of the two shows became and all Spanish language show called “Jazz Latino Ahora”, that’s, “Latin Jazz Now”. Through all this Jim developed a following reaching New York, Florida, California, Hawaii, Canada, Sweden, Milan Italy, and Australia, thanks to the show being streamed across the internet. “I am honored to be surrounded by the finest and most supportive group of radio professionals in the world, helping me bring the finest Latin Jazz artists and their work to the whole world. Latin Jazz has a home on radio and here in New England”, and it’s called LATIN JAZZ NOW – JAZZ LATINO AHORA!”

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